Client: Hike & Hammock

Category: Brand Re-design

Duration: 6 Weeks

Hike & Hammock partnered with The Concept Shop to execute a comprehensive rebrand. This collaboration encompassed everything from refining the blog’s messaging and creating a new logo to redesigning the website and developing branded merchandise.

Hike & Hammock is an outdoor lifestyle blog dedicated to inspiring and guiding nature enthusiasts. It offers practical tips, gear reviews, and destination guides to help readers make the most of their outdoor adventures. By sharing personal stories and expert advice, Hike & Hammock aims to foster a community of like-minded individuals who appreciate the beauty and benefits of spending time in nature.

The new Hike & Hammock logo elegantly combines an “H” with a hammock, creating a refined and cohesive design. This minimalist approach not only enhances the visual appeal but also ensures the logo is easily recognizable and versatile across various mediums. The sleek design reflects the blog’s commitment to providing a stylish and enjoyable outdoor experience.

This secondary logo highlights one of TownTable’s brand values - that the community and its leaders can participate in active discourse and make ownable decisions to better their communities future.